Archive for May, 2011

Dial Groups are So 2008, the #MESpeech Presser and One Very Errant Tweet

My latest from WhoRunsGov

Will Twitter Replace the Focus Group?

The White House made quite a bit of social-media news this week. First was the Time article that described how White House senior adviser David Plouffe used Twitter to gauge public reaction in real time when the president announced that Navy SEALs had killed Osama bin Laden.

The money quote: “Remember back in 2008, you’d have the presidential debate, and then most of the networks would have some sort of dial going up and down. That seems very Jurassic Park–like compared to this.”

The rest can be read here.

House Social Media Contest; Hip New

My most recent post at WhoRunsGov:

Social media is here to stay, and most, if not all, of the Hill leadership is aware of its ever-increasing presence. In the House, the GOP leadership has not only recognized its importance, but has come up with a  pretty creative way of encouraging its members to increase their own participation.

Starting this week, Rep. Cathy McMorris Rodgers (R-Wash.) will host the House GOP Conference’s Second Annual New Media Challenge. Using NCAA-style brackets, 106 GOP House members will compete to see who can increase their Facebook fans, Twitter followers and YouTube video views. For the next few weeks, a different round will be played until only one Member remains standing.

Click here to read the rest.

New blog post at WhoRunsGov

In the not-so-distant past, a big concern for a PR firm or pollster was “is their client’s message getting across?” In the social media world, the new question is “Are they influential?” Social media influence can be a tricky thing to determine. Companies (and politicians) want you to become a fan of their Facebook page, or follow them on Twitter. But those fans and follows don’t automatically generate income or votes on Election Day.

Click here to read the rest.

%d bloggers like this: